Meet our team

Director

Sam is a Business Process reengineering expert who has assisted multiple businesses in improving their operational platforms and providing real-world solutions maximising return on investment. Her roles have varied from Operations Manager, to onsite Consulting work as a Project Manager, Change Manager, and Business Analyst. Her career includes work with multinationals; Nike, Swatch Group and H.J Heinz. Sam has been instrumental in multiple consulting and salesforce practices and her skills and experience armed her perfectly to set up and manage AppGenie. Her technical knowledge, combined with corporate experience and a love of people, have created a leader who is business and people focused. ROI for our customers is a key part of Sam’s ethos.

Sam is an accomplished and motivated senior Consultant and Project Leader with extensive experience delivering successful outcomes within large complex multi-stakeholder environments. She has strong sales and service experience in both Salesforce and Dynamics CRM platforms having delivered within a number of high-profile complex technology and operational business environments.

Sam is an articulate communicator with effective stakeholder engagement skills, the confidence to influence cross-functional teams and build strong stakeholder relationships; as well as building, optimising, and leading high performing technical teams. Capacity to act as an intermediary between business and technology groups to advise on business needs and solution feasibility.

She has a strategic and results-focused outlook, strong problem-solving skills, and ability to embrace continuous improvement within demanding, and high-pressure environments. A dynamic, driven, and flexible individual with strong time management skills, attention to detail, and a passion for service excellence. Sam is equally comfortable working independently and collaboratively across dispersed teams.